Compare consultants without overvaluing decks and underchecking execution, proof, fit and decision quality.
Evaluate B2B growth consultants by scoring diagnosis, fit, proof, operating model, measurement, implementation ownership and commercial judgment.
The goal is to compare decision quality, not presentation confidence. A surprisingly different spreadsheet.
The most important criteria are market understanding, problem diagnosis, relevant proof, sales/CRM understanding, execution realism and clear tradeoffs.
A consultant who can explain why not to do something is often more useful than one who can sell every option.
Weak answers include generic growth claims, channel-first prescriptions, vague measurement, unclear ownership and no caveats.
If the answer sounds copied from a landing page, it may have been.
Run an RFP only if the problem, scope, criteria and decision process are clear enough.
If the problem is unclear, start with diagnosis. Otherwise the RFP rewards whoever performs certainty best.
A good pilot tests a narrow assumption: offer, channel, CRM handoff, content cluster, sales process or proof model.
It should produce learning even if it does not produce immediate revenue.
Choose the consultant who improves the decision, not just the one who promises the most output.
Se evalueringsguide before selecting a partner for B2B growth.
Only if scope and decision criteria are clear. If not, run a diagnostic phase first.
A good pilot is narrow, measurable and designed to produce learning about a specific growth assumption.
Compare enough to understand options, but do not turn the process into a procurement theater. Three serious options is often enough.
Hvis du vil gjøre dette mer konkret for egen bedrift, er neste steg å prioritere kanal, budskap, budsjett og oppfølging før du legger på flere aktiviteter.