How to improve founder, salesperson and company LinkedIn profiles for B2B trust, relevance and account-based sales.
A LinkedIn profile audit checks whether profiles explain who you help, what problem you solve, why buyers should trust you and what to do next.
Your profile is not a CV if the buyer is using it to decide whether the next meeting is worth taking.
The headline should make relevance clear for the buyer: role, problem, category or outcome.
It should not be a pile of titles, emojis and ambition compressed into one heroic sentence.
Use the About section, featured links, experience and posts to show case proof, categories, offers, talks, articles and credible signals.
Proof should reduce perceived risk, not just decorate the profile.
Profiles support ABM by making people behind the company recognizable, credible and relevant when target accounts see content or ads.
If the company page says one thing and the sellers look unrelated, buyers notice. Quietly.
Yes. The company page should support category, proof, offers, employees, ads and retargeting.
It does not need to be exciting every day. It needs to be clear when the right buyer checks it.
Audit founder, sales and company profiles against the same target account and message.
Book profile audit if you want profiles to support sales instead of just existing.
Not necessarily. Every seller should have a credible profile. Posting depends on role, confidence, support and market relevance.
Update profiles when positioning, offers, proof, target market or sales priorities change. Review quarterly if LinkedIn is a serious channel.
Clarity: who you help, what you solve, why buyers should trust you and how the profile supports the broader LinkedIn strategy.
Hvis du vil gjøre dette mer konkret for egen bedrift, er neste steg å prioritere kanal, budskap, budsjett og oppfølging før du legger på flere aktiviteter.