Use these questions to test fit, proof, process, measurement and commercial understanding before you hire.
Before hiring a B2B marketing consultant, ask questions that test problem diagnosis, proof, ownership, measurement, implementation and what you should not buy.
Good questions save you from buying confident activity when you needed better decisions. Less glamorous. Very profitable.
Start by asking what commercial problem the consultant believes you have and which symptoms are just noise.
If they cannot separate traffic problems from offer, CRM or sales problems, the plan will blur quickly.
Ask what evidence supports their recommendation: CRM data, sales feedback, search demand, customer interviews, cases or channel data.
Proof does not need to be perfect. It needs to be honest enough to guide a decision.
Ask what you must own internally, what the consultant owns, and where handoffs can fail.
This is where many projects become meeting-heavy and output-light. A familiar sport.
Ask what they would not recommend for your company right now.
A partner who can only sell additions may not be protecting your budget.
Ask which leading indicators, CRM fields, pipeline signals and qualitative feedback will be used before revenue proof is mature.
Without measurement logic, the next review becomes a tour of activity screenshots.
Use the answers to compare fit before comparing retainers.
Last ned spørsmålsliste or book a short review before you invite three vendors into the same vague brief.
Yes. Ask for relevant cases, but also ask what was actually caused, influenced or only correlated.
Include someone from leadership, marketing and sales so the consultant can test the full commercial system.
Yes, but only after scope, decision risk, internal capacity and implementation ownership are clear enough.
Hvis du vil gjøre dette mer konkret for egen bedrift, er neste steg å prioritere kanal, budskap, budsjett og oppfølging før du legger på flere aktiviteter.