._page_ii3mt_1{--forest:oklch(24% .045 173);--forest-2:oklch(31% .055 173);--paper:oklch(96% .018 86);--paper-deep:oklch(91% .026 82);--ink:oklch(25% .035 170);--muted:oklch(43% .025 169);--orange:oklch(72% .17 59);--orange-text:oklch(45% .135 52);--orange-light:oklch(82% .13 65);--linkedin:oklch(43% .14 252);--line:oklch(81% .028 169);background:var(--paper);color:var(--ink);font-family:var(--font-family-base,"Manrope",system-ui,sans-serif);font-size:clamp(1rem,.97rem + .18vw,1.125rem);line-height:1.68;overflow:hidden}._page_ii3mt_1 *,._page_ii3mt_1 *:before,._page_ii3mt_1 *:after{box-sizing:border-box}._page_ii3mt_1 h1,._page_ii3mt_1 h2,._page_ii3mt_1 h3,._page_ii3mt_1 p,._page_ii3mt_1 figure,._page_ii3mt_1 blockquote{margin-top:0}._page_ii3mt_1 h1{font-size:clamp(3.35rem,7.4vw,7.4rem);font-weight:820;letter-spacing:-.065em;line-height:.89;max-width:9ch;text-wrap:balance}._page_ii3mt_1 h2{font-size:clamp(2.5rem,5vw,5.3rem);font-weight:780;letter-spacing:-.052em;line-height:.96;max-width:13ch;text-wrap:balance}._page_ii3mt_1 h3{font-size:clamp(1.25rem,2vw,1.85rem);letter-spacing:-.028em;line-height:1.15}._page_ii3mt_1 a{color:inherit}._page_ii3mt_1 a:focus-visible,._page_ii3mt_1 summary:focus-visible{outline:3px solid var(--orange);outline-offset:5px}._kicker_ii3mt_2{font-family:var(--font-family-mono,"JetBrains Mono",monospace);font-size:.72rem;font-weight:750;letter-spacing:.1em;line-height:1.4;text-transform:uppercase}._hero_ii3mt_2{align-items:center;background:var(--forest);color:var(--paper);display:grid;gap:clamp(3rem,7vw,7.5rem);grid-template-columns:minmax(0,.88fr) minmax(24rem,1.12fr);min-height:min(880px,91vh);padding:clamp(6.5rem,10vw,10rem) max(1.25rem,calc((100vw - 1360px)/2));position:relative}._hero_ii3mt_2:before{background:var(--orange);content:"";height:9px;left:0;position:absolute;top:0;width:clamp(8rem,28vw,30rem)}._heroCopy_ii3mt_2{position:relative;z-index:2}._hero_ii3mt_2 ._kicker_ii3mt_2{color:var(--orange-light)}._heroLead_ii3mt_2{color:#c5dad2;font-size:clamp(1.15rem,1.6vw,1.45rem);max-width:48ch}._heroPortrait_ii3mt_2{margin:0;max-width:880px;position:relative}._heroPortrait_ii3mt_2 img{animation:_hero-enter_ii3mt_1 .52s cubic-bezier(.16,1,.3,1) both;display:block;height:auto;max-width:880px;object-fit:cover;width:100%}._heroPortrait_ii3mt_2:after{border:1px solid oklch(94% .02 85 / .4);content:"";top:1rem;right:-1rem;bottom:-1rem;left:1rem;pointer-events:none;position:absolute}._heroPortrait_ii3mt_2 figcaption{color:#aac1b8;font-family:var(--font-family-mono,"JetBrains Mono",monospace);font-size:.66rem;letter-spacing:.065em;margin-top:1.35rem;text-transform:uppercase}._certificationLink_ii3mt_2{align-items:center;border-bottom:1px solid oklch(90% .02 170 / .24);border-top:1px solid oklch(90% .02 170 / .24);display:grid;gap:.9rem;grid-template-columns:2.4rem 1fr auto;margin-top:2.2rem;max-width:34rem;min-height:68px;padding:.8rem 0;text-decoration:none}._certificationLink_ii3mt_2>span:nth-child(2){display:flex;flex-direction:column}._certificationLink_ii3mt_2 strong{font-size:.92rem}._certificationLink_ii3mt_2 small{color:#acc4bb;font-size:.76rem}._linkedInMark_ii3mt_2{align-items:center;background:var(--linkedin);border-radius:3px;color:#fff;display:flex;font-size:.9rem;font-weight:800;height:2rem;justify-content:center;width:2rem}._directAnswer_ii3mt_2{background:var(--paper-deep);padding:clamp(3.5rem,6vw,6rem) max(1.25rem,calc((100vw - 1220px)/2))}._directAnswer_ii3mt_2>p{font-size:clamp(1.7rem,3.2vw,3.25rem);font-weight:640;letter-spacing:-.038em;line-height:1.2;margin:0 0 0 24%;max-width:28ch}._chapter_ii3mt_2,._methodSection_ii3mt_2{display:grid;gap:clamp(2rem,5vw,5rem);grid-template-columns:5rem minmax(14rem,.7fr) minmax(0,1.3fr);margin:auto;max-width:1320px;padding:clamp(6rem,10vw,10rem) 1.25rem}._chapterNumber_ii3mt_2{color:var(--orange);font-family:var(--font-family-mono,"JetBrains Mono",monospace);font-size:.78rem;font-weight:700}._chapterIntro_ii3mt_2 p:last-child,._chapterIntroDark_ii3mt_2 p:last-child{color:var(--muted);max-width:48ch}._fieldNotes_ii3mt_2{border-top:1px solid var(--line)}._fieldNotes_ii3mt_2 article{border-bottom:1px solid var(--line);display:grid;gap:1rem 1.4rem;grid-template-columns:2.5rem 1fr;padding:1.6rem 0}._fieldNotes_ii3mt_2 article>span{color:var(--orange);font-family:var(--font-family-mono,"JetBrains Mono",monospace);font-size:.68rem}._fieldNotes_ii3mt_2 h3{margin-bottom:.35rem}._fieldNotes_ii3mt_2 p{color:var(--muted);grid-column:2;margin-bottom:0;max-width:52ch}._methodSection_ii3mt_2{background:var(--forest);color:var(--paper);margin:0;max-width:none;padding-left:max(1.25rem,calc((100vw - 1320px)/2));padding-right:max(1.25rem,calc((100vw - 1320px)/2))}._chapterIntroDark_ii3mt_2 p:last-child{color:#b5cac2}._methodLine_ii3mt_2{list-style:none;margin:0;padding:0}._methodLine_ii3mt_2 li{border-top:1px solid oklch(90% .02 170 / .2);display:grid;gap:1.5rem;grid-template-columns:2.6rem 1fr;padding:1.35rem 0}._methodLine_ii3mt_2 li:last-child{border-bottom:1px solid oklch(90% .02 170 / .2)}._methodLine_ii3mt_2 li>span{color:var(--orange);font-family:var(--font-family-mono,"JetBrains Mono",monospace);font-size:.68rem}._methodLine_ii3mt_2 h3{margin-bottom:.3rem}._methodLine_ii3mt_2 p{color:#bbd0c8;margin-bottom:0;max-width:46ch}._splitChapter_ii3mt_2,._questionChapter_ii3mt_2,._buyerValue_ii3mt_2,._systemSection_ii3mt_2{display:grid;gap:clamp(3rem,8vw,9rem);grid-template-columns:.8fr 1.2fr;padding:clamp(6rem,10vw,10rem) max(1.25rem,calc((100vw - 1220px)/2))}._prose_ii3mt_2{max-width:48rem}._largeCopy_ii3mt_2{font-size:clamp(1.45rem,2.2vw,2.2rem);font-weight:630;letter-spacing:-.028em;line-height:1.35}._prose_ii3mt_2>p:not(._largeCopy_ii3mt_2){color:var(--muted);max-width:62ch}._noSection_ii3mt_2{background:var(--orange);padding:clamp(5.5rem,9vw,9rem) max(1.25rem,calc((100vw - 1220px)/2))}._noSection_ii3mt_2 ._kicker_ii3mt_2{color:var(--forest)}._noSection_ii3mt_2 h2{font-size:clamp(2.8rem,6vw,6.5rem);max-width:14ch}._noSection_ii3mt_2>p:last-child{font-size:1.17rem;max-width:68ch}._proofChapter_ii3mt_2,._agencyProof_ii3mt_2{align-items:center;display:grid;gap:clamp(3rem,8vw,8rem);grid-template-columns:minmax(15rem,.7fr) minmax(0,1.3fr);padding:clamp(6rem,10vw,10rem) max(1.25rem,calc((100vw - 1220px)/2))}._proofBadge_ii3mt_2{text-align:center}._proofBadge_ii3mt_2 img{animation:_badge-enter_ii3mt_1 .48s .1s cubic-bezier(.16,1,.3,1) both;height:auto;max-width:26rem;width:100%}._proofChapter_ii3mt_2>div:last-child>p:not(._kicker_ii3mt_2){color:var(--muted);max-width:58ch}._textLink_ii3mt_2{display:inline-flex;font-weight:750;gap:.7rem;min-height:44px;text-decoration-thickness:1px;text-underline-offset:.3em}._editorialDoors_ii3mt_2{background:var(--paper-deep);display:grid;gap:clamp(3rem,8vw,8rem);grid-template-columns:.72fr 1.28fr;padding:clamp(5.5rem,9vw,9rem) max(1.25rem,calc((100vw - 1220px)/2))}._editorialDoors_ii3mt_2 nav{border-top:1px solid var(--line)}._editorialDoors_ii3mt_2 nav a{align-items:center;border-bottom:1px solid var(--line);display:grid;gap:1rem;grid-template-columns:8rem 1fr auto;min-height:7rem;padding:1.2rem 0;text-decoration:none}._editorialDoors_ii3mt_2 nav a>span{color:var(--muted);font-family:var(--font-family-mono,"JetBrains Mono",monospace);font-size:.66rem;letter-spacing:.08em;text-transform:uppercase}._editorialDoors_ii3mt_2 nav a strong{font-size:clamp(1.1rem,1.8vw,1.45rem)}._closing_ii3mt_2{background:var(--forest);color:var(--paper);padding:clamp(6rem,11vw,11rem) max(1.25rem,calc((100vw - 1220px)/2))}._closing_ii3mt_2 ._kicker_ii3mt_2{color:var(--orange-light)}._closing_ii3mt_2 h2{color:var(--paper);max-width:11ch}._closing_ii3mt_2>p:not(._kicker_ii3mt_2){color:#bbd0c8;font-size:1.15rem;max-width:54ch}._primaryButton_ii3mt_2{align-items:center;background:var(--orange);border:2px solid var(--orange);border-radius:5px;color:var(--forest);display:inline-flex;font-weight:800;gap:2rem;justify-content:space-between;margin-top:1rem;min-height:52px;padding:.85rem 1rem;text-decoration:none;transition:background-color .14s,transform .14s cubic-bezier(.16,1,.3,1)}._primaryButton_ii3mt_2:hover{background:var(--orange-light);transform:translateY(-2px)}._certHero_ii3mt_2 h1{max-width:10ch}._linkedInAnswer_ii3mt_2{align-items:center;display:grid;gap:clamp(2rem,5vw,5rem);grid-template-columns:minmax(8rem,.35fr) minmax(0,1.65fr)}._linkedInAnswer_ii3mt_2>div{text-align:center}._linkedInAnswer_ii3mt_2 img{height:auto;max-width:13rem;width:100%}._linkedInAnswer_ii3mt_2>p{margin:0;max-width:31ch}._marginStory_ii3mt_2{background:var(--forest-2);color:var(--paper);margin:0 max(1.25rem,calc((100vw - 1220px)/2));padding:clamp(2rem,4vw,3.5rem);position:relative}._marginStory_ii3mt_2:before{background:var(--linkedin);content:"";inset:0 auto 0 0;position:absolute;width:7px}._marginStory_ii3mt_2 blockquote{font-family:Newsreader,Georgia,serif;font-size:clamp(1.55rem,3vw,2.8rem);font-style:italic;line-height:1.25;max-width:31ch}._marginStory_ii3mt_2 a{display:inline-flex;gap:.6rem;font-size:.82rem;font-weight:700;min-height:44px}._editorialRows_ii3mt_2{border-top:1px solid var(--line)}._editorialRows_ii3mt_2 article{border-bottom:1px solid var(--line);display:grid;gap:1rem 1.5rem;grid-template-columns:4rem 1fr;padding:1.6rem 0}._editorialRows_ii3mt_2 article>span{color:var(--linkedin);font-family:var(--font-family-mono,"JetBrains Mono",monospace);font-size:.68rem;font-weight:750;text-transform:uppercase}._editorialRows_ii3mt_2 p{color:var(--muted);grid-column:2;margin-bottom:0}._systemSection_ii3mt_2{background:var(--paper-deep)}._systemSection_ii3mt_2 ol{border-top:1px solid var(--line);list-style:none;margin:0;padding:0}._systemSection_ii3mt_2 li{border-bottom:1px solid var(--line);display:grid;gap:1rem;grid-template-columns:7rem 1fr;padding:1.2rem 0}._systemSection_ii3mt_2 li>span{font-weight:750}._systemSection_ii3mt_2 li p{color:var(--muted);margin:0}._systemSection_ii3mt_2 ._linkedInStep_ii3mt_2{border-left:6px solid var(--linkedin);padding-left:1rem}._agencyProof_ii3mt_2{background:#e2ecf7}._agencyProof_ii3mt_2>div:first-child{text-align:center}._agencyProof_ii3mt_2 img{height:auto;max-height:20rem;width:auto}._agencyProof_ii3mt_2>div:last-child>p:last-child{color:var(--muted);max-width:60ch}._faq_ii3mt_2{display:grid;gap:clamp(3rem,8vw,8rem);grid-template-columns:.7fr 1.3fr;margin:auto;max-width:1220px;padding:clamp(6rem,10vw,10rem) 1.25rem}._faq_ii3mt_2 details{border-top:1px solid var(--line)}._faq_ii3mt_2 details:last-child{border-bottom:1px solid var(--line)}._faq_ii3mt_2 summary{cursor:pointer;font-size:clamp(1.1rem,1.5vw,1.35rem);font-weight:720;list-style:none;padding:1.4rem 2.4rem 1.4rem 0;position:relative}._faq_ii3mt_2 summary span{position:absolute;right:.25rem}._faq_ii3mt_2 details[open] summary span{transform:rotate(45deg)}._faq_ii3mt_2 details p{color:var(--muted);margin:0;max-width:60ch;padding:0 0 1.5rem}._linkedInClosing_ii3mt_2:before{background:var(--linkedin);content:"";display:block;height:8px;margin-bottom:3rem;width:clamp(7rem,20vw,16rem)}._hero_ii3mt_2 h1,._methodSection_ii3mt_2 h2,._methodSection_ii3mt_2 h3{color:var(--paper)}._methodSection_ii3mt_2 ._kicker_ii3mt_2{color:var(--orange-light)}._certificationLink_ii3mt_2{gap:1rem;grid-template-columns:4rem 1fr auto;min-height:76px;padding:.7rem 0}._certificationMiniBadge_ii3mt_4{display:block;height:auto;max-width:4rem;width:100%}._chapter_ii3mt_2,._methodSection_ii3mt_2{grid-template-columns:4rem minmax(22rem,1fr) minmax(28rem,1.15fr);padding-bottom:clamp(4.5rem,7vw,7rem);padding-top:clamp(4.5rem,7vw,7rem)}@media (max-width:1100px){._chapter_ii3mt_2,._methodSection_ii3mt_2{grid-template-columns:3rem 1fr}._fieldNotes_ii3mt_2,._methodLine_ii3mt_2{grid-column:2}}[data-reveal]{opacity:1;transform:none}._page_ii3mt_1 a:focus-visible,._page_ii3mt_1 summary:focus-visible{outline-color:var(--orange-text)}._hero_ii3mt_2 a:focus-visible,._closing_ii3mt_2 a:focus-visible,._marginStory_ii3mt_2 a:focus-visible{outline-color:var(--orange-light)}._chapterNumber_ii3mt_2,._fieldNotes_ii3mt_2 article>span{color:var(--orange-text)}._page_ii3mt_1 ._directAnswer_ii3mt_2>p,._page_ii3mt_1 ._chapter_ii3mt_2 h2,._page_ii3mt_1 ._fieldNotes_ii3mt_2 h3,._page_ii3mt_1 ._splitChapter_ii3mt_2 h2,._page_ii3mt_1 ._splitChapter_ii3mt_2 ._largeCopy_ii3mt_2,._page_ii3mt_1 ._questionChapter_ii3mt_2 ._largeCopy_ii3mt_2,._page_ii3mt_1 ._proofChapter_ii3mt_2 h2,._page_ii3mt_1 ._editorialDoors_ii3mt_2 h2,._page_ii3mt_1 ._questionChapter_ii3mt_2 h2,._page_ii3mt_1 ._buyerValue_ii3mt_2 h2,._page_ii3mt_1 ._editorialRows_ii3mt_2 h3,._page_ii3mt_1 ._systemSection_ii3mt_2 h2,._page_ii3mt_1 ._agencyProof_ii3mt_2 h2,._page_ii3mt_1 ._faq_ii3mt_2 h2{color:var(--ink)}._page_ii3mt_1 ._chapter_ii3mt_2 ._kicker_ii3mt_2,._page_ii3mt_1 ._splitChapter_ii3mt_2 ._kicker_ii3mt_2,._page_ii3mt_1 ._proofChapter_ii3mt_2 ._kicker_ii3mt_2,._page_ii3mt_1 ._editorialDoors_ii3mt_2 ._kicker_ii3mt_2,._page_ii3mt_1 ._questionChapter_ii3mt_2 ._kicker_ii3mt_2,._page_ii3mt_1 ._buyerValue_ii3mt_2 ._kicker_ii3mt_2,._page_ii3mt_1 ._systemSection_ii3mt_2 ._kicker_ii3mt_2,._page_ii3mt_1 ._faq_ii3mt_2 ._kicker_ii3mt_2{color:var(--orange-text)}._page_ii3mt_1 ._agencyProof_ii3mt_2 ._kicker_ii3mt_2{color:var(--linkedin)}._page_ii3mt_1 ._noSection_ii3mt_2 h2,._page_ii3mt_1 ._noSection_ii3mt_2>p,._page_ii3mt_1 ._noSection_ii3mt_2 ._kicker_ii3mt_2{color:var(--forest)}._page_ii3mt_1 ._methodSection_ii3mt_2 ._chapterNumber_ii3mt_2{color:var(--orange-light)}._page_ii3mt_1 ._primaryButton_ii3mt_2{color:var(--forest)}@keyframes _hero-enter_ii3mt_1{0%{opacity:0;transform:translateY(22px) scale(.985)}to{opacity:1;transform:none}}@keyframes _badge-enter_ii3mt_1{0%{opacity:0;transform:translateY(14px)}to{opacity:1;transform:none}}@media (max-width:900px){._heroPortrait_ii3mt_2 img,._proofBadge_ii3mt_2 img{animation:none}}@media (max-width:900px){._hero_ii3mt_2{grid-template-columns:1fr;min-height:auto}._chapter_ii3mt_2,._methodSection_ii3mt_2{grid-template-columns:3rem 1fr}._fieldNotes_ii3mt_2,._methodLine_ii3mt_2{grid-column:2}._splitChapter_ii3mt_2,._questionChapter_ii3mt_2,._buyerValue_ii3mt_2,._systemSection_ii3mt_2,._proofChapter_ii3mt_2,._agencyProof_ii3mt_2,._editorialDoors_ii3mt_2,._faq_ii3mt_2{grid-template-columns:1fr}._directAnswer_ii3mt_2>p{margin-left:0}._linkedInAnswer_ii3mt_2{grid-template-columns:minmax(7rem,.3fr) minmax(0,1.7fr)}._editorialDoors_ii3mt_2 nav a{grid-template-columns:7rem 1fr auto}}@media (max-width:640px){._page_ii3mt_1{font-size:1rem}._page_ii3mt_1 h1{font-size:clamp(3rem,15vw,4.5rem)}._page_ii3mt_1 h2{font-size:clamp(2.25rem,11vw,3.5rem)}._hero_ii3mt_2{padding-top:6rem}._heroPortrait_ii3mt_2:after{display:none}._chapter_ii3mt_2,._methodSection_ii3mt_2{grid-template-columns:1fr}._chapterNumber_ii3mt_2{margin-bottom:-1rem}._fieldNotes_ii3mt_2,._methodLine_ii3mt_2{grid-column:1}._linkedInAnswer_ii3mt_2{grid-template-columns:1fr}._linkedInAnswer_ii3mt_2>div{text-align:left}._editorialDoors_ii3mt_2 nav a{align-items:start;grid-template-columns:1fr auto;min-height:0;padding:1.5rem 0}._editorialDoors_ii3mt_2 nav a>span{grid-column:1 / -1}._editorialDoors_ii3mt_2 nav a strong{grid-column:1}._primaryButton_ii3mt_2{width:100%}._marginStory_ii3mt_2{margin-inline:1.25rem}._certificationLink_ii3mt_2{grid-template-columns:2.4rem 1fr auto}._proofBadge_ii3mt_2 img{max-width:18rem}}@media (prefers-reduced-motion:reduce){._page_ii3mt_1 *,._page_ii3mt_1 *:before,._page_ii3mt_1 *:after{animation:none!important;scroll-behavior:auto!important;transition:none!important}[data-reveal]{opacity:1;transform:none}}